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The Times has selected our sneakers as one of their top picks for eco-friendly choices. Getting attention and credit is always nice. But when it’s for something we’re truly passionate about, we must say it feels extra good.

In the Sunday Times, July 7 2019, our Nylite Sneakers have named the best eco-friendly sneakers on the market.

In 1967, we first launched the Nylite sneaker–the first luxury tennis sneaker in the world. It became a favourite when tennis stars like Björn Borg and Martina Navratilova wore them on and off-court. By the late 80’s we had established ourselves in the world of fashion.

In 2019 we decided to bring back our iconic sneakers, but with some changes. This time we wanted to do it within the Eco Essentials Initiative–our sustainable Innovation engine. In this re-launch, we use a 50% natural rubber outsole, a recycled insole, locally sourced canvas from small farms in Vietnam and Eco Suede. Responsible sneakers for a more sustainable future.

For us, it is absolutely essential to act sustainably and take care of nature as much as we possibly can. We want to use our heritage and knowledge to contribute to a better future. Our mission is to be an inspiration and a role model for how businesses can interact with nature and create a more circular process. Thank you for acknowledging that, The Times.

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