Eton x Tretorn
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Eton x Tretorn, where sportswear meets tailoring
Eton and Tretorn unite in a Scandinavian design collaboration that redefines off-court style through a carefully curated capsule collection. Inspired by vintage tennis culture, collegiate prep, and modern tailoring, the collection blends timeless craftsmanship with contemporary attitude.
This unisex capsule bridges two worlds—Eton’s legacy in menswear and fine tailoring, and Tretorn’s heritage in innovative outdoor wear and functional sportswear. The result is a refined yet relaxed expression of style, with every piece designed to move fluidly between work, play, and everyday life.
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“Together with Eton, we’ve reimagined the Nylite with a contemporary twist—blending classic tennis-inspired aesthetics with fun, personal details for an off-court playground look,”
Carl-Henrik Hallén, Head of Design at Tretorn.
Based on Tretorn’s original 1969 Nylite tennis sneaker, the E/T-1 is updated in premium, chrome-free suede and leather. Available in rich brown and soft off-white. Subtle co-branded heritage logos appear on the tongue and on the sides. Each pair includes tonal and contrasting laces for versatile styling. A sleek, elevated sneaker that combines timeless Scandinavian design with modern craftsmanship.
The apparel in the Eton x Tretorn capsule collection is crafted with a clear focus on quality and timeless design. Inspired by an off-court, preppy aesthetic, the pieces reflect the heritage of both brands—Eton’s legacy in refined tailoring and Tretorn’s roots in functional sportswear.
The cardigan, vest and polo shirt are each crafted in Europe by expert manufacturers, using carefully selected organic cotton yarns to ensure lasting comfort and quality. Signature elements like contrast tipping, cable knits, ribbed finishes, and co-branded chest patches add heritage character and subtle distinction.
The three shirts offer a bold, preppy sensibility to everyday wear. Designed in Eton’s new casual fit, each shirt features a relaxed yet tailored silhouette that works equally well tucked in or worn loose
The shorts and trousers reinterpret classic tailoring through a sporty, off-court lens. Crafted in Italy from lightweight cotton twill with a touch of stretch, these bottoms offer breathable comfort and refined structure in equal measure.
The accessories are crafted to complement the capsule’s off-court aesthetic with subtle nods to heritage style and Scandinavian elegance. From tailoring-inspired touches to sporty essentials, each piece brings character and function to the wardrobe.
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About Eton
Founded in Sweden in 1928, Eton is a leading global menswear brand renowned for its premium shirts, tailoring, and curated accessories. With a strong heritage in craftsmanship and an eye for modern elegance, Eton is available in over 50 markets worldwide through etonshirts.com, flagship stores in New York, London, Stockholm, and Malmö, and selected department stores globally